Status: Out of print, sorry.
While authorities in psychology discuss whether memetics is a science, its use by politicians, marketing departments and mass media becomes more and more ubiquitous.
Consider a computer. You can only use a word processor to edit a text. You can only use Amazon.comís website to order books and merchandize. But you can use programming languages like C++ or C# to make a computer do virtually anything you want. Similarly, psychology is not enough anymore for politicians, mass media, and large businesses. Preinstalled programs in human minds, such as widely accepted social norms, habits, and prejudices, are not enough for them to exploit anymore. They want to make you do virtually anything they want you to do.
Do you want to defend yourself?
Mind viruses are not biological viruses like influenza, but pieces of information or ideas that, once they get into our minds, are capable of causing us to replicate them to other peopleís minds. They are very much like computer viruses, but instead of spreading from one computer to another, they spread from one human mind to another. They are also similar to the usual biological viruses (flu, cold, hepatitis, AIDS) in the sense that they use us to replicate themselves. And just like biological and computer viruses, they usually hurt the host in the process. This host is you.
Mind viruses force your mind to
because thatís the only purpose of their existence.
If it hurts you, the virus does
as long as you continue to replicate it.
As such, they compete with each other for the place in human minds, like yours. This competition results in a sort of evolution where only those mind viruses survive that are most efficient in grabbing your attention and forcing you to spread them. In doing so, they have no concern for your well-being. They donít have a reason to be relevant to your life and wellness. In fact, one of their main goals is to impair your judgment, because otherwise, why would you spread them?
The very existence of mind
viruses is based
on their ability to impair your judgment,
which you need for your own survival and success.
And once they take over, they are forcing you to spread them. This means that you spend cycles in your life spreading the virus instead of working on improving your own life Ö or just merely enjoying your own life. In fact,
Enjoying your life is something
that mind viruses attack first,
because the promise of enjoying your life in the future
is one of the most efficient ways to force you into replicating them.
As you can guess, the future reward never comes.
Long story short, mind viruses can:
Donít believe it? Read onÖ
If you are a library, school, college, university, bookstore, or a wholesaler,
please, contact us directly at
to get your discount.
For review copies or interviews, email
Disinfect Your Mind: Defend yourself with memetics against mass media, politicians, corporate management, your auntís advice, and other mind viruses
by Ely Asher, Ph.D.
195 pages; paperback; $24.97 US, Galiel.Net, 2006,
ISBN-13: 978-0-9770364-1-7, ISBN-10 0-9770364-1-3