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Banner Exchanges
To create excellent web site and to place it on the fast and reliable server is one
part of the e-business. The second one is to promote it.
One of the main facility for promotion is banner ads.
Internet Advertising Bureau http://www.iab.net/
and CASIE (The Coalition for Advertising Supported Information & Entertainment) created the recommendations
for standard sizes of banners:
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| Sizes(pixels): |
Type: |
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| 468 x 60 |
Full Banner |
| 392 x 72 |
Full banner with Vertical Navigation Bar |
| 234 x 60 |
Half Banner |
| 125 x 125 |
Square Banner |
| 120 x 90 |
Button #1 |
| 120 x60 |
Button #2 |
| 88 x 31 |
Micro Button |
| 120 x 240 |
Vertical Banner |
Banner exchanges require restriction of size of full banner in 10-15 Kb.
You can use banner exchange services, reciprocal links and paid impressions.
And so on. The largest detail list of the banner and button exchanges you find in Adbility.com.
I propose to think about the next: Is it profitable for you to enter in not 1:1 Ratio banner exchanges? A ratio 2:1, 3:1 ... means you present to banner exchange 1/2, 2/3,... your own visitors.
For what? Do you think banner exchange with 200.000 members have 200.000 great sites? Why you agree to show their banners more often than they show your ones? It's the business, not charity.
If you focus on one item and one market (that's right) maybe you not need in casual visitors. You need "right clicks", buyers for your item. Put simple you need to cover your target market.
There are banner exchanges for some markets: financial (PureLinks and FAT), entertainment (Disney Banner Network), E-Commerce (Health HyperBanner)
and others.
Banner Exchanges are more effective when your site has a traffic indeed. The more banners are shown in your pages the more your banners are shown. And you need use only a targeting scheme. You could use ad place for paid ads.
It's useful to reduce banner's size before send it to banner exchange:
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